This is extremely important if you plan on publishing something with commercial interests. In these cases or in cases of doubt, you need to contact the creator first, and ask for permission. While most content creators would agree with this "link for quote" approach, some wouldn't. If you quote, use proper citation, mentioning the author, title of publication, and page number or URL of the source. If you have a blog, you have to write original content, where possible, so that you won’t be punished by Google for duplicate content.
You should make certain that everything that you publish is original, because you don’t want the owner of the content to come after you and accuse you of using their content without their permission, maybe even attracting the attention of their lawyers. Checking your papers and posts for plagiarism is important if you run a serious business, write an essay for college, or are finishing up an important official release.
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